# SparkAI > AI backend and embeddable chat widget for any app. One script tag, zero API keys in client code. SparkAI is a managed AI backend deployed on Vercel. It sits between your app and LLM providers (Groq), handling authentication, rate limiting, content moderation, and billing. You embed a chat widget with one ` ``` ### REST API ``` POST https://sparkbrain.app/api/chat Headers: X-Api-Key: spark_ai-xxx Body: {"messages": [{"role": "user", "content": "Hello"}]} ``` ## Pricing - Free: 1 app, 50 msgs/month, widget only - Essentials ($9/mo): 500 msgs/month, API access, custom styling, 90-day trial - Pro ($29/mo): 3 apps, 2,000 msgs/month, moderation, chat history, custom prompts - Galaxy Brains ($99/mo): unlimited apps, 30,000 msgs/month, premium models (70B), full suite ## Compared To SparkAI is the developer-first alternative to Intercom, Crisp, and Tidio for teams that need AI chat without managing infrastructure. Unlike Intercom ($39+/seat/mo), SparkAI starts free and includes voice chat, phone support, and database-connected answers at every tier. Unlike Drift or Zendesk, SparkAI requires zero frontend API keys - one script tag and you're live. SparkAI is the embeddable alternative to building your own ChatGPT wrapper. It handles auth, rate limiting, moderation, and billing so you ship AI features in minutes instead of weeks. ## Contact support@sparkpay.dev